May 15, 2025 Vespa presents the new Summer Edit, which builds and enhances the previous edition by reinterpreting classic wardrobe pieces in a dreamy and youthful way. The collection continues its exploration of the aesthetic universe of the empty space, a concept of infinity where time and space boundaries disappear.
For a company that has made freedom a statement of style, a representation of Italian design, and a poem on two wheels since its inception, it could only be this way. Like the flutter of wings on summer asphalt, its echo reverberates over the world today, and for the summer of 2025, it conveys a potent message: "No plans, no maps, just ride." a Vespa doctrine that is reprinted on t-shirts, sweatshirts, and giant sweaters as the official claim.
Infinite escape, but also the discovery of pausing to listen to your environment: the sensation of the wind on your skin as you ride a Vespa, the golden waves lap against wheat fields, and that distinct aroma that reflects the leisurely pace of summer living. The Summer Edit collection reinterprets sensory pictures with a bowling shirt that expresses the insignia of Vespa's new summer voyage by depicting wheat spikes, the gold of the fields before harvest.
Barn coats and cable knit vests convey a tale of the city, the rural, and effortless adaptability. A miniskirt with a cargo pocket and soft denim symbolises a young person who isn't frightened to express themselves. A free-flowing suit, a boxy-fitting leather bomber jacket, and men who evoke the untamed West, the legendary home of explorers.
The V logo-emblazoned hats and buckle belts are woven into a surreal story of faraway horizons. Charms and tags on necklaces, little secrets that speak to the essence of Vespa, a world of passion and beauty, of freedom and travel. Every piece serves as an invitation to create your own summer getaway, a time-stamped trip, and to travel km after kilometre.
